Since 1948, Rifai has remained faithful to its tradition of providing an authentic experience to its customers. From humble beginnings on Mazraa street in Beirut, offering home-roasted nuts and kernels to the Lebanese, Rifai elevated the snacking experience to become an iconic symbol of Lebanese culture, pride and know-how. Throughout the years, the brand established itself as an industry leader with a legacy built on quality, taste, innovation and a to promote the best of what Lebanon has to offer. Rifai’s extensive catalogue of locally-produced products provides a variety of flavors for all occasions and lifestyles. Its state-of-the-art factory employs over 200 employees who work tirelessly to create a wide selection of products that take the snacking experience to the next level. In 2021, MERIT, the holding company of the Saadé family, completed the acquisition of Rifai in a bid to accelerate the brand’s growth and offer a piece of Lebanon to consumers all around the globe.