Al Watan was launched in 2000 by Assir Establishment for Press and Publishing. Al Watan is said to be influenced by the perspectives of Khalid Al Faisal, who initiated the idea of establishing a national newspaper that reflects the pulse and lifestyle of Saudi Arabia, and seeks to engage a mass audience across all regions of the Kingdom.The publishing facilities of the paper were constructed on a site donated by late Crown Prince Sultan. Al Watan was initially established as a small regional newspaper. Then, it developed as one of the top three most read Arabic dailies in the Kingdom (ranked by IPSOS and PARC) and tied for first place based on an independent bookshop audit conducted by PARC. Its vision is to become the number one most read newspaper in the Kingdom by 2012. This growth has not only provided Al Watan with local acknowledgment through being rated among the most credible local newspapers, but International as well by being the most quoted local newspaper by International Media. In early 2009, Al Watan was presented his readers in the Kingdom with its new identity, which was a milestone for the newspaper. It also expanded its printing facilities across the Kingdom, making it the only Saudi daily that is printed every morning in four major cities within the Kingdom.