We wish to build the most trusted and respected football brand in the Baltic States, regardless of what league we play in. We wish the club to have a global reach with friendships built with many clubs abroad and with fans all over the world. We are an all-inclusive football club where Latvians and non-Latvians of every denomination and ethnicity can meet and be united for one 'united' club. We are against any form of prejudice, discrimination and/or violence of any kind. Tolerance is a key value. Riga United has a social conscience - we believe the club should support those less fortunate than ourselves.