OpenJar Concepts® ("OJC") is a highly specialized Integrated Marketing Firm with core competencies in Lead Generation, Lead Generation Technology and the management of Performance Driven National Advertising campaigns. OJC drives multi-channel awareness using the power of TV, Radio, Mobile Search, Online Data, Print and Interactive/Alternative Media. TrafTrack™ ("TT"), a proprietary web based platform and heart of the hive for tracking, reporting and conversion data analysis allows clients and publishers the immediate transparency and self service analytics that have long been needed in Lead Gen. The TT platform has evolved monthly since it's inception and has expedited the seamless operation of accounting functions, results visibility, tracking call duration, self serve dub orders/viewers and more! OJC's work in Mass Tort marketing has delivered consistent, quality volume across countless torts over the last 5 years. Innovations in lead qualifiers has added rapid scalability in an otherwise volume challenged market. OJC's Mass Tort division, The Sentinel Group™, has solidified it's branding for almost all of the burgeoning mass torts for the last 2 years and continues to be an operating force with in this legal landscape. Our unique experience in Mobile has brought our clients success in campaigns where OJC enabled, distributed and tracked results in mobile marketing. This has occurred for major motorcycle brands to national cable network premiere and promotions using strategies such as participation texting and WAP Site building and data management. OJC has developed several of the hottest verticals in Lead Gen producing countless generic brands that further support the branded efforts of clients to accumulate leads nationwide. Our work in creating successful generic brands has evolved a new Brand Development package offering. Please inquire for more details regarding our Brand Development package and how this can help you scale any campaign.