Ours is a tale of a craft passed along generations; refined, honed and made our own. The art of exotic dyeing and printing from the Chippa community in the red deserts of Rajasthan that once upon a time catered to the world is the story Pechi has birthed from. Pechi, originating from the word ‘Penchi’ means decision makers. It is this foundation that led our ancestors to become a worldwide exporter of printed flannel. Chasing the calling of perfecting this love of high-quality textiles, we created locally crafted high-end cotton shirts for men. Expanding on our talents, we are proud to introduce Pechi, a high-end menswear brand, conceptualized and conceived in Pakistan to bring you the very best of craftsmanship and exceptional quality.