Conservation X Labs is creating a new model for conservation, built on the exponential technologies & connectivity, coupled with financial and behavior change innovations, and scaled through the private sector, partnerships with conservation organizations, and collaborations with governments and intergovernmental entities. By harnessing the democratization of science and technology, we can finally allow conservation to operate at the pace and on the scale necessary to keep up with and even get head of the planet’s most intractable environmental challenges. There is a clear need to accelerate conservation solutions, harness new technologies, and draw upon new solvers and new solutions through new approaches. Importantly, we also know we can work through the private sector to improve the efficacy, impact, sustainability, and scale of conservation efforts while building sustainable income for communities that rely on those resources. Finally, humans are at the center of conservation problems. Any approach to conservation needs to change the incentive structures, both in biodiversity-rich countries, and in those countries that generate the demand for products and goods that put pressure on those systems. We can apply what we know from behavior and psychology, marketing, and social media to shift demand and incentive structures. Much as humans have created the problems, we have the means to solve them.