About KICKS Group KICKS Group is the leading player on the Nordic beauty market and consists of KICKS and Skincity. KICKS Group´s brands meet the Nordic beauty consumers on a daily basis and the objective is to continuously push the development within the category and stay ahead of the game to meet changing consumer demands. With innovation, personal service, strong product brands and a unique consumer experience, KICKS Group manifests it´s position as market leader. KICKS offers a holistic beauty concept with makeup, fragrances, skincare and haircare. With professional beauty experts and a unique omnichannel model, KICKS provides personal services, guidance and inspiration in addition to more than 35.000 products from over 300 brands. KICKS has 230 stores in Sweden, Norway and Finland and a localized e-commerce in each of these markets. Skincity is an online skincare clinic offering a unique service concept with access to professional skin therapists and a carefully curated assortment within skincare and make-up. Skincity is present in Sweden, Norway and Finland.