PSC founders Pia Hakko and Pelin Yasar met in London while studying at Central Saint Martins. Not long after their graduation, they launched PSC in 2013. Best known for its witty and clever slogans and prints, PSC lines avoid everything that is stereotyped and focuses on personality, attitude and culture. PSC items are always conversation starters. They are sarcastic, distinctive, honest, and sometimes even mean and daring. The PSC character has a personal approach to life, defined by mood, feelings or simply small observations. Now with collections sold around the world, the ever-growing brand has reached international recognition from celebrities and magazines such as Cara Delevingne, James Franco, Lily Allen, Ellie Goulding and Vogue UK, Interview Magazine, Style.com, Elle UK, The Telegraph, and many more.