Nonclassical is an innovative contemporary live music promoter and record label based in East London. Nonclassical presents new classical music, crossing genres and defying convention to develop, produce and promote the best new music to new audiences. We achieve this by: - Developing and producing the best new classical music, pushing at the boundaries and conventions of the genre - Working with a dual approach - releasing music as a label and promoting it in a live context - Helping new artists to develop their careers and creative output by providing the platforms, support and exposure they need - Bringing innovative new classical music to new audiences in non-traditional performance settings