OWiN is the world’s first commercialized platform for connected car commerce. OWiN’s micro-location technology and network of service merchants provides drivers who are on-the-go with a seamless O2O (online-to-offline) ordering and payment experience across a range of services – refueling, parking, tolls, food and beverage, auto maintenance, and other retail. OWiN’s technology integrates the customer’s smartphone (or in-vehicle infotainment system) with a unique Digital ID, assigned to each vehicle, to enable efficient, on-demand, location-based merchandise pick-up and secure payment. The solution can be deployed both to legacy vehicles and connected cars (of the future). The technology is a stepping-stone to the “smart city” of tomorrow, with low cost and easy installation for both drivers and merchants.