Since its inception in 1949, Ajanta has quickly grown on to become one of India’s most recognizable household names with it’s slogan “Ajanta Toothbrush papa ka, mummy ka, bhaiya ka, ...aur Ajanta mera” being widely recognized amongst the population. A pioneer of toothbrush industry in India, Ajanta has now introduced in its portfolio a variety of other oral care and personal care products, all designed to provide excellent value for money.