We are improving the way goods are moved from A to B to C throughout Europe. When you order e.g. a new bicycle, or a car, a factory has manufactured said products. To manufacture, they need raw material. Material that must be shipped to the factory. And when your product has been manufactured, it is shipped to a retailer or to a distribution center, and then to your local shop or directly to you. On the surface this may seem simple. But the complexity intrigued us to the level that we had to look under the hood of this ecosystem; road freight transport. What we saw inspired us to build the best platform for planning and executing the transport of goods. A platform we call Better Truckin'.