Miss Jessie's is an innovative consumer products company specializing in naturally curly haircare products. Founded in 2004 they took the market by storm by creating an entirely new haircare category - Naturally Curly. Their first product introduced to the market - "Curly Pudding" was an instant success and gained followers quickly. Originally known as an underground cult favorite the Miss Jessie's brand debuted their product on a national stage in 2010 when they agreed to be placed on the shelves of Target stores. This introduction into the mass channel helped to put the Miss Jessie's brand on a national stage. Now widely known in the haircare industry as pioneers in the once niche category of "naturally curly hair", Miss Jessie's continues to innovate and be a leader in this category.