DSA was founded in 2016, inspired by a passion for making transformation a simple, effective and lasting experience for organisations worldwide. Using proprietary assessment software, and software-supported consulting, helping distributors and re-sellers to assess their capabilities in new waves of technology, and provide direction on how they can improve themselves and in turn generate increased sales. Our mission is to lead operating model transformation in the IT Reseller and Distribution industry, to enable increased sales in new technologies, in a highly cost-efficient manner. DSA specialises in supporting companies in achieving their business transformation ambitions. We empower companies to realise their potential and exceed expectations through a combination of our consultancy expertise and software platform solutions. DSA has developed and successfully delivered multiple transformational projects worldwide, enabling organisations to meet goals and change their customer engagements through our market-leading methods, digital solutions, tools, and techniques.