Intellectual Capital For Growth-Stage Businesses Upshot Strategy provides clients the competitive advantage needed to digitally transform, accelerate, and scale business growth. We are a boutique consulting firm, grounded in data-driven thinking and metric-based solutions combined with a revenue-driven culture. The biggest obstacle to igniting growth is access to talent, leadership and business expertise. Nowhere is this more challenging than at the intersection of technology, data and marketing, where few businesses have the experience in-house, to deliver the holistic, integrated strategies and solutions required to drive business growth. Accomplished leaders with a history of delivering successful outcomes, we deploy our intellectual capital against sector-specific opportunities in: ad-tech, agency, performance media, publisher, brand marketing and investor community. Our approach begins with our client's desired outcome and works backwards to identify obstacles, develop strategy and define clear metrics. Along the way, we lean into our experience in data, technology and analytics to unlock relevant insights and identify growth opportunities. Because everything can be measured today, our business model is predicated on revenue-driven growth for our clients, and we share in their success. Because we share in their success, we don’t just propose strategy; we work with clients to deliver high growth.