Whether it’s through our print and online publications, an industry event, professional training course, or custom research, VertMarkets’ mission remains the same: to facilitate professional connections among our readers and partners to help achieve extraordinary business results. VertMarkets created the Follow Your Buyer methodology to help B2B companies attract, influence, and establish loyalty among their customers throughout the entire buyer’s journey. Following Your Buyer means helping a customer accomplish an outcome, not selling a customer your product or service. We focus on the following markets: Bio and Clinical Research, Pharmaceutical Manufacturing, Photonic and RF Component Manufacturing, Water and Waste Water Treatment, Energy Production, Food Manufacturing, IT, Retail, and Healthcare. Our core principles are centered around the belief that we must be the most helpful, effective, ready to lead, & professional we can be — to our customers, readers, community, & each other. We put others’ interests before our own. We ask “what can I do?” not “what can I get?” We work to understand what is needed, then we actually help. We seek to understand before seeking to be understood. We understand that the value of our work is measured by the Benefit to Others x Quality x Efficiency. We embrace challenges and problems and we figure it out. We see failure as an often inevitable and valuable step on the path to success. We focus on desired outcomes, not tactics. We celebrate the achievements of our team and teammates. We innovate constantly. We persistently seek a better solution. We are open-minded and seek divergent thinking. We are insatiably curious. We celebrate initiative. We treat others with the respect they deserve. We hold ourselves and each other accountable for our shared outcomes. We continually improve our competence. We strive to inspire confidence in our customers, community, and teammates. We live in our realities with utmost transparency.