If you have skin and a heartbeat, you MUST be proactively thinking of your reputation since we live in a world where it has never been more valuable, yet fragile and vulnerable. My book, Reputation Shift - Lessons from Pit Road to the Boardroom, is a practical roadmap for people who are motivated to build, strengthen or repair their reputations. I've learned over the past 25 years in the high-speed, high-pressure motorsports industry that reputation crisis is never a question of 'if', rather only a matter of 'when'. The only true questions to ask are, "am I prepared?" and "what's my reputation worth?" While so many focus on digital strategies, like SEO, for reputation management, my work happens at the analog level - the human level! We all need someone on our team who can 'see around the corners', see our blind spots, and identify not only risk, but opportunities to move us towards new heights of success. I work with entrepreneurs, leaders, young/seasoned executives, business owners, and corporate teams to recognize the power of reputation, which opens lines of communication, trust, teamwork, and collaboration. I do this by creating experiences through keynotes, coaching, and workshops that shift mindsets to create authentic distinction.