NFC Authority is a manufacturer of NFC and RFID tag technologies and the software to manage and measure their effectiveness in the market. We provide brands a way to protect their products from counterfeiters and engage customers with meaningful conversations directly from their product. Users with an NFC enabled smartphone can simply tap a product and confirm its authenticity. That same tap reveals more information about the product and offers engagement opportunities like video, loyalty, ratings, reviews, etc. Brands can access analytics on every tap: demographics, location, likes, social shares, number of taps, etc. The data is collected on both, individual products and across the entire product line. Displayed via a dashboard, we provide brands more knowledge on their supply chain and market engagement. Our patent-pending antenna technology removes steps from the manufacturing process. This advancement coupled with our unique material process reduces the overall cost of tags.