For 20 years we have been creating premium products that are real, delicious and anything but ‘ordinary’. Our brand is synonymous with mouth-watering excellence and we have carved a solid reputation for innovative, category-challenging and award-winning products. We started out small with Kaz, owner of pure delish, wanting to make some extra cash for her family at Christmas. She decided to roll up her sleeves, follow her passion for baking, and set out on a mission to make a Christmas Cake that had a more of a modern twist than that offered at the time. This modest beginning has led us to where we are today, an innovative and passionate company producing a wide range of products including, 10 different breakfast cereals, snack bars, bites and slabs!