Myzone’s ecosystem unlocks connected fitness experiences, heart rate monitors, a free app, and a unique effort measurement – Myzone Effort Points (MEPs) – for communities around the world. Respected as one of the most `relevant' wearable technologies for the fitness industry, Myzone provides valuable data for operators including personal training departments. With built-in challenges, personal goals, gamification and an online social community, users are motivated to sustain physical activity. Myzone’s primary markets are health & fitness clubs, corporate wellness sites, and educational establishments and are already represented in over 6,000 facilities in 65 countries translated into 19 languages and was awarded the Best Overall Wearable at the London 2016 Wearable Technology Show. For more information, visit http://www.myzone.org