Exact offers a full range of methods, techniques and research tools for quantitative and qualitative studies, each research product being tailored to the needs and objectives of each client. The studies obtained from research activities represent indispensable tools in developing business plans, setting marketing budgets and investments, as well as taking decisions regarding the launch and promotion of new products / services. In order to better facilitate the insights understanding and activation in our clients’ businesses, Exact expanded its portfolio of expertise, adding Design Thinking Methodology provided by Design Thinkers Academy.