Windows has tremendous scale and is a great platform to develop games and apps. However, the Universal Windows Platform was not designed with the needs of modern digital advertising in mind. It is incredibly secure, which helps prevent malicious activity such as malware and fraud, but to the detriment of developers wanting to use ads to help monetize their apps. Pubfinity solves this problem by providing an advertising solution that not only maximizes revenue but does so in a way not to detract from the user experience. As Windows developers ourselves, we understand how tedious ad SDK integration can be, especially for publishers who may be porting titles to Windows from other platforms. We recognize the pain points in this process and have designed an SDK that is easy to integrate. Whether you’re an advertiser looking to reach the once elusive gaming audience or a developer looking to monetize its Windows app, Pubfinity’s advertising platform can help take your business to a whole new level.