The chain was born under the philosophy of Hotels with Soul, to enjoy with the five senses, designed as an alternative for those tourists looking for a different way of traveling. With a clear vocation for customer service, Iberik Hoteles guests will feel at home thanks to the cozy and close atmosphere that the company is setting up in all its establishments. From the beginning, its managers have opted for a different concept. A hotel model within the reach of the general public in which all the details have been taken care of to the maximum, where each establishment has its own personality so that the client exceeds their expectations. The objective of Iberik Hotels is to continue its growth to position itself in the medium term in the competitive world of tourism in our country, through a different hotel management format.