BACX was created by founder, Jason Baits-Tomlin, out of a desire to no longer endure poor performing synthetic sports nutrition and drinks in his endurance adventures. Spun out of the University of Oxford, BACX has undergone rigorous development and testing, to create a high performing and healthier alternative to energy supplements, like energy gels, powders and sports drinks. The company's first product - BACX Performance Fuel - is an all-plant concentrate, that when mixed with water, gives complete nutrition to keep endurance athletes and sports enthusiasts energised and hydrated throughout their training, competition and adventures. The vegan-friendly performance energy drink is made entirely from plant-based ingredients, contains no artificial preservatives, colours or flavours, no caffeine or maltodextrin, and is free of the 14 major allergens. As a result, BACX has none of the side effects often found in similar products, such as headaches, upset stomachs and energy crashes. No matter what your passion – cycling, running, swimming, kayaking, team sports, gym fitness – find out what you're capable of with BACX. Come join us at BACXnutrition.com.