Primetime Retirement was formerly known as Living Time, the company that pioneered the Fixed Term Annuity concept in the UK. Headed by its founder, Kim Lerche-Thomsen, the senior management team of Primetime Retirement has extensive experience and expertise in the UK at-retirement market. From launch in 2006, our company – under the Living Time banner – quickly gained a reputation for innovation and product excellence, winning a number of industry accolades, including: Financial Innovation Award (OMO Campaign) 2009 4-star Financial Adviser Service Award (2009) Best Third Way Provider (Professional Adviser 2010) 5-star Financial Adviser Service Award (2010) 5-star Financial Adviser Online Service Award (2010) 4-star Financial Adviser Service Award (2011) Primetime Retirement retains all of the core values of Living Time, including its goal of bringing greater innovation, choice and flexibility to retirees.