Wind River Payments is a multi-generational, family-owned integrated payments and merchant services provider based in Madison, Wisconsin. Since 1999, Wind River has brought its unique, After the Handshake commitment to make payments simple, secure, and cost effective for thousands of loyal customers and software partners across the country. A key area of specialty is working with SaaS providers to not only integrate payment acceptance in their platforms but to strategically help them grow their software sales and leverage payments as a key differentiator.