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Michele Lippin
Senior Account Manager at Relationship1
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Work Experience
Senior Account Manager
Jul 2018 - Present · 6 years and 6 months
Campaign Manager, Students Of The Year
Nov 2017 - Jul 2018 · 8 months
Client Advocate, New Business Development - Inside Sales
Mar 2016 - Aug 2017 · 1 years and 5 months
Company Details
2-10 Employees
Since it's inception in 1991, Relationship1 has helped hundreds of brands in diversified industries achieve immediate marketing success plus long-term growth with innovative strategies, compelling engagement and efficient execution. Among these are technology; finance; real estate;, travel and hospitality; health & fitness; food, wine & spirits; art & home furnishings; and luxury, jewelry, fashion, and cosmetics. For these brands Relationship1 created and managed retail store campaigns, direct-to-the-consumer campaigns; ecommerce; multi-channel programs; and B2B campaigns. In it's 31 years the agency has evolved from database driven catalog and direct mail to mobile apps; enterprise integration; web development, maintenance & dashboards; ecommerce; CRM; social media; loyalty programs; direct mail & catalog; email and text marketing; sales & event promotion; prospecting; list brokerage & circulation; call center management; data analytics and modeling; marketing strategies, plans & projections; and creative design and development. Prior to founding Relationship1 David Ganz served as Vice President of Marketing at Coach and Sotheby's. At both companies David created direct-to-the-consumer (DTC) catalog channels that upended their traditional business models by driving the brand’s greatest sales and profits. Aiding in those efforts were the development of in-house marketing databases to reverse engineer retail site selection through analysis of the DTC data to pinpoint retail locations at the block level. David is one of only a handful of executives to have been honored with all of the Direct Marketing Association's top awards- Diamond Echo for best direct marketing campaign in all media and industries (not awarded every year); Golden Mailbox for most innovative direct mail campaign in a year; and two Gold Echo awards for best direct marketing campaign in a specific industry in a given year. David is a graduate of The University of Pennsylvania.
Year Founded
1991
Social Media
LinkedinTwitter
Industry
Advertising Services, Internet
HQ Location
New York, New York 10017, US
Keywords
Relational Marketing DatabasesMobile AppsEnterprise Data IntegratioWeb DevelopmentMaintenance & DashboardsCRMSocial MediLoyalty ProgramsDirect Mail & CatalogEmail & Text Marketing
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