Cooler powers community experiences around TV, sports, and videos, no matter when you watch. In the age of streaming and binge-watched media, Cooler reconnects audiences around shows and events they love, even if they're watching at different times. It allows fans, friends, and insiders to instantly create smart GIFs of their favorite moments and share these reactions privately, across the Cooler community, or to any social or messaging platform. For consumers, Cooler fuels community, discovery and word-of-mouth recommendations. And for networks, streaming services and brands, Cooler is a powerful marketing engine that unleashes the viral potential of user-generated content.