There are approximately 20,000,000 businesses in the United States. What is their number one problem? Getting customers. We can help you. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, Brussels sprouts, and the pasta—and that variety makes you feel good. This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.