As of 2023, Medicx is now a part of OptimizeRx. Founded in 2006, Medicx is a leading healthcare technology marketing and analytics company. Trusted by over 61 pharmaceutical manufacturers, 154 brands and over 35 world class media agencies, Medicx uses patented geo-targeting and HIPAA compliant deterministic ID resolution technologies to improve ROI on digital advertising programs. Our solutions for pharmaceutical campaign planning, execution, measurement, and optimization deliver brand impact by connecting the entire customer journey with an omnichannel engaged experience.