Slingshot Labs (http://www.slingshotlabs.com) is an incubator dedicated to building and developing new Web ventures for News Corporation. Slingshot Labs is headquartered in Santa Monica, California. Our mission at Slingshot Labs is to be a fast-mover in the quickly evolving Web2.0 landscape. We form, launch, and provide the critical momentum for companies to successfully become leaders in their markets. Our primary focus is on building companies that have engaging, disruptive, and unique approaches.