PlatinumHD is regarded as one of the world's best property video makers with CREW on the Gold Coast, Brisbane, Sydney, Melbourne, Auckland and Vancouver Island (Can). The Company first started as Smash! Pop! in 2004, working with Ray White Double Bay and McGrath to pioneer online video for real estate, before morphing into Propvid - The Real Estate Channel - and finally The PlatinumHD Propvid Group. Its focus in 2017 is developing new verticals.