Our product is a software platform for Patient Reported Outcome Measurements. The platform is a new and innovative way of collecting relevant patient reported realtime information for diagnostics and treatment that will revolutionize the way the health industry is working today. At Journl A/S we believe in getting to know our users and obtaining deep insights of the specific context before we can develop a solution, which supports their needs. We thus look way beyond issues present at the top of the iceberg. Getting our product out in the hands of our users early is one way we also can ensure that we deliver the best product, that actually can solve real life problems and will be used. Testing, learning, developing and testing over and over again is the only way you can ensure this and we are all about iteration and lean startup.