We established the Mendocino Film Festival in 2006. In developing our vision statement and goals, we strove to reflect our appreciation of community and the simpler, outdoors-oriented Mendocino lifestyle. In such a quiet and beautiful environment, attending filmmakers can focus less on hype and more on craft and creative kinship. They can hike the headlands and share their work with passionate colleagues and attendees. Mendocino is known for its artistic and politically active population, so local audiences are informed, engaged and supportive.