Farmer & Company LLC is a strategy consulting firm whose clients are advertising agencies and advertisers. We help our clients address the key changes that affect their economics and the quality of their working relationships. In particular, we are proponents of improved Scope of Work management, and we have developed proprietary tools and metrics to help our clients document, track, measure and negotiate the workloads in a Scope of Work. The firm was founded in 1990 in New York and London by Michael Farmer, formerly a Director of Bain & Company. Farmer was committed to bringing strategic analytical approaches to the difficult problems facing advertising agencies and their clients.