XR4Euope is a pan-European association that federates XR professionals, organisations, and initiatives to foster, promote, and represent XR innovation, industry, and creativity made in Europe. Our activities include partnering in European projects, facilitating expert thought leadership, researching national and sectoral market landscapes, and mentoring institutions, startups, and researchers in the opportunities and concerns of virtual worlds and immersive technologies. XR4Europe is the result of the XR4ALL project supported by the European Commission’s H2020 programme that ran from December 2018 to August 2021 and which aimed at strengthening the European Immersive Technologies Industry.