PT Simba Indosnack Makmur has been a leader in cereal and snack products in Indonesia, since the company was founded, and has developed many well-known products such as Simba Choco Chips, Rainbow Hoops, Choco Chips Duo, Choco Rillas, Turbo, and others. In 2021, PT Simba Indosnack Makmur has been acquisited by Combiphar Group.