As the world's largest manufacturer of quality canoe and kayak paddles, we remain a privately held company in Northwestern Wisconsin, staffed by paddling enthusiasts. This translates into countless hours spent designing, prototyping, testing, and perfecting each of our paddles. And when that's done, we go back and look at ways to build them even better. Lighter, stiffer, smarter, more durable, and more beautiful. Our customers have found our paddles to be their long-term companions on all adventures. Handcrafted paddles at both Bending Branches and Aqua Bound have propelled people to the places and experiences that people dream of. This spirit of adventure continues to drive us to enhance your paddling experience. Our Core Values: Elevate the Experience As paddling enthusiasts, we design our product based on our own research and build it to better the sports we love. Personify Midwest Integrity Personal service is what motivates us to come to work every day. Our goal is to provide the best service in the entire outdoor industry. Master Our Machine We develop and maintain seamless business priorities while responding with agility and accuracy to ensure we can consistently meet your needs and expectations. Lean Forward We are constantly innovating new product and working to improve our day-to-day tasks. This means we embrace new ideas as well as prioritize thinking like an artist and working like a scientist.