MMSI is the oldest and largest Direct Response and Per Inquiry agency in the country, offering direct response advertisers the opportunity to pay only for qualified responses to advertisements placed across multiple media channels. We offer opportunities for our clients to generate qualified responses from national and local ad placements on television and the web as well as from mobile applications and other emerging media. We also have a very strong network of US Spanish language media and offer lead generation campaigns in Canada. Leads, or qualified responses, can be defined in many ways...information capture, order capture, length of call, URL visit...whatever definition and associated allowable that provides the best return to both the client and the media. Generating leads is fairly simple on the front end. Generating qualified leads that convert to sales requires strategies born of long term experience and relationships combined with current knowledge of the media landscape and results analysis across many industry categories.