SignUp Academy is the leading danish subscription consulting company, founded by Mette Fruensgaard and Andreas Dirksen. We help companies to create, optimize and scale successful subscription businesses and have 500+ customers in our portfolio. Andreas Dirksen is author of the book "Sign Up", an international #1 bestseller in UK, Australia and USA, and have developed the expert subscription model "The SignUp Method - 20 steps to success". He is known as "the subscription king."