Ruul, previously known as Rimuut, emerged in 2017, born out of a vision to redefine flexible work with efficiency, compatibility, and universality at its core. Ruul began as a solution in invoicing and payment collection, aiding 20,000 organizations and 75,000 freelancers globally. Its growth has been propelled by recent shifts in the work landscape. Rebranded as Ruul in late 2022, the name embodies "ruling"—a nod to the emerging flexible work culture valuing autonomy, where professionals govern their work arrangements aligned with their values and interests. Ruul is here to lead the change in work dynamics for people to be able, motivated, and entitled to self-govern their careers and lives autonomously.