The Claudi & Fin brand was born out of founders Lucy Woodhouse and Meriel Kehoe's passion for great tasting, good quality and nutritious food for kids. After struggling to find any natural ice lollies with natural ingredients, they set about making their own at their kitchen table. After months of experimentation they perfected the recipe for Claudi & Fin's first product - a naturally delicious frozen lolly made with Greek style yoghurt, lower sugar, real fruit and vitamin D. The lolly was a hit with their children and friends, but also with Sainsbury's who were so impressed that they put it straight into their stores. Claudi & Fin lollies are available in Sainsbury's, Tesco, Asda, Waitrose, Ocado, Budgen's and Booth's. Awards: 'Pitch Up With Sainsbury's' winner 2013. One of just four British start-ups to win a Sainsbury's distribution deal. "Having a big customer like Sainsbury's on board this early will help get their new business flying" Jon Wright, Innocent co-founder. 'Ones to watch 2015' winner. Selected by the Guardian Newspaper as one of it's 'Start Ups of the Year' 2015 Start Up 100 Business 2016 2016 Loved by Parents Platinum Award for "Best children's Dessert' 2016 Junior Design Awards - Silver 2016 Great Taste Award for our Mango lollies. Winner of the Guardian Small Business Mentor competition. Claudi & Fin have been paired with Dragon's Den entrepreneur Sarah Willingham Start Up Loans Ambassadors for 2016 2017 Quality Food Awards 'Best children's product.' 2017 Sainsbury's Food and Drink Awards 'Best Kids' Product' 2017 World Food Innovation Awards 'Best children's Product.' The Future: During 2018 Claudi & Fin are developing more delicious products. If you'd like to stock Britain's fastest-growing lolly brand please say hello@claudiandfin.co.uk. And if you'd like to follow us we're on facebook and twitter @claudiandfin