WTR Tec is a start-up company, operating in the field of water purification and recycling for domestic and industrial use. WTR Tec is dedicated to the development and production of waste water purification systems for water reuse in urban zones. The company has recognized the special needs in urban zones where open spaces are very expensive and so is water. The company has targeted its product to be very low foot prints, cost effective in energy consumption and operation, environmentally friendly and fully controlled. The company’s breakthrough technology was achieved by implementing a novel approach to the Electro Coagulation (EC) / Electro Floatation (EF), multi variables processes. The new methodology enable the optimization of the process’ working point, results in a process which is energetically and operationally more effective than any other known process and a fully controlled, in stream modular system. The company has launched its first system for the metal coating industry and plan to launch the second system for the laundry industry after a very successful field test. Other optional market are: oil&gas, textile, paper and domestic gray water.