Wellington is a vibrant city with a thriving cultural life, talented people, and cutting-edge businesses. Known as the arts and events capital of New Zealand, the city has an abundance of recreation and leisure opportunities. It is also a compact city with a dramatic landscape and sound infrastructure. Wellington City Council wants to capitalise on these competitive advantages to help achieve economic growth, greater prosperity and an improved quality of life for all Wellingtonians. Creative Wellington - Innovation Capital is the Council's long-term strategic vision for the city. It aims to promote Wellington's reputation as New Zealand's centre of creativity and innovation in order to attract and retain smart, innovative people and creative, forward-looking enterprise.