Our mission improve the quality of life for people affected by traumatic brain injury (TBI) and raise awareness about brain health. Connect | Educate | Empower Guided by their family’s experience, brothers Kevin and Adam Pearce established LoveYourBrain in 2014 following Kevin’s severe TBI from a snowboarding accident before the 2010 Olympics. Kevin’s remarkable resilience was transformed into the award-winning HBO Documentary, “The Crash Reel,” which brought to light the challenges and prevalence of TBI. In response, LoveYourBrain developed programs and resources designed to create community and foster resilience for the TBI community. Learn more about our story here. To-date, LoveYourBrain has supported over 36,000 people worldwide, through research-backed programs offered at no cost to empower the TBI community with new tools, resources, and connections. In 2023, Adam Pearce was named a CNN Hero in recognition for his leadership and LoveYourBrain's impact in the world.