Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for all of your paid marketing activities, all in one place. Ecommerce brands use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. When you know where your customers are coming from, you can confidently adjust ad spend, maximizing ROI. With incredible reporting capabilities for both ROI and Customer cohort and LTV, ecommerce brands can scale effectively, without any more wasted ad budgets. Wicked works with what you're already using, like Shopify, Klaviyo, and ReCharge, and integrates with a few simple steps.