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Melinda Wilken
Firebrick Positioning Strategist at Firebrick,
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Work Experience
Firebrick Positioning Strategist
Sep 2016 - Present · 8 years and 4 months
Sep 2015 - Dec 2016 · 1 years and 3 months
Advisor
Aug 2016 - Dec 2016 · 4 months
Vice President Of Marketing
Sep 2015 - Aug 2016 · 11 months
Company Details
11-50 Employees
Firebrick is a strategic consultancy exclusively focused on positioning strategies that accelerate revenue, valuation, and category leadership for B2B tech companies. Through our unique Positioning Alchemy Revenue Ignition Process, we deliver a fresh narrative that wakes up the market, meaningfully connects your value with buyers, and drives clear differentiation. We help you stand out and show why you matter. No one will ever see your company the same way again — including you. Strong, differentiated corporate positioning is foundational for B2B tech success and a hallmark of every significant category leader. A company’s North Star. For most companies, this is really hard to do. “Me too.” Low ACV. No buyer urgency. Too low in sales cycles. We shift the focus from features and “geek speak” to a promise that changes your customer’s world. Get ready to wow buyers, “own” a distinct corner of the category and cut through the noise.
Year Founded
2011
Social Media
LinkedinTwitter
Industry
Business Consulting and Services
HQ Location
101A Clay Street Suite 150 San Francisco, CA 94111, US
Keywords
Revenue OptimizatioPositioningSales EnablementLaunchMarket Strategy and ValidatioBuyer ValidatioB2BCategory CreatioStorytelling
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