COEUR415’s core business is a culture-driven lifestyle brand of apparel and accessories that articulate the infectious, creative and innovative spirit of San Francisco. In 2021, we expanded our business by building out a creative studio and innovation laboratory multi-functioning as the connective tissue that bonds this spirit of San Francisco to its patrons, residents, and visitors. Since our brand is heavily driven by design, we leverage the universal principles of design thinking and innovation for product development, while our environments and experiences are informed by the functions of harmony within a series of initiatives to heal. The first mission in the series is to promote the healing of racial trauma.