The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure. Based on industry demand the BMR was established in 1960 and transformed into a wholly owned subsidiary of Unisa Enterprise (Pty) Ltd in 2019 to optimize its business functionality.
The sustainable business of the BMR is deeply-rooted in ethical, scientific, intelligent, innovative, high quality, accurate, reliable, unbiased and inclusive market research practices that are collectively applied in a practical and strategic style to generate custom-made, one-stop modern market research intelligence optimally impacting on business and societal transformation.
RESEARCH SCOPE
• Demographic
• Economic
• Business
• Market Intelligence
• Household wealth
• Behavioural & Communication
• Youth
• Consumer neuroscience
SPECIALIZED SERVICES
• Qualitative and quantitative research
• Observation research
• Longitudinal and cross-sectional research
• Neuroscience biometrics
• Macroeconomic modelling
• Diagnostic analyses
• Structural equation modelling
• SQL database programming & research training
Access to BMR products and service is available via membership subscription or commissioned research.
For more information visit our website at http://www.bmr.co.za.
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CONTACTS:
Prof Deon Tustin (CEO) - deon.tustin@bmr.co.za
Ms Madeleine Goetz - madeleine.goetz@bmr.co.za