moosh. (موش) meaning little mouse in persian. a term of endearment, often expressed by a parent to their child. for us it has special and sentimental meaning, as one of our co-founder’s, her father would call her this as a child; with it comes love and admiration, a feeling of safety and of home, the word has great meaning to her and we all felt it mirrored our intentions for our brand, from this our brand had a name and it was born. we wanted to create a children’s clothing brand that reflected the 3 of us and that was in line with our values of quality, sustainability and authenticity. our items have been designed from a place of wanting our children in good quality clothing, with items designed to last. as our children grow so do their personalities. moosh. encourages our children to express themselves with details that we believe both children and parents will love. passion, expression and individuality is at the heart of moosh. whatever our children feel we want them to be comfortable, to be able to be free. all elements, details and colours have been meticulously designed and thought of with our children in mind, with soft textures and interesting fabrics. we are so proud of the brand and the products that we have developed.